Frost & Sullivan recognise Probe Group as Frost Radar Leader in Customer Experience Management, Asia-Pacific, 2025

Probe Group’s commitment to providing exceptional customer experiences has been acknowledged by Frost & Sullivan’s Frost Radar. Our commitment to combining human empathy with intelligent automation has positioned ourselves as a true market leader.

Guided by our philosophy of being "Uniquely Digital, Naturally Human”, we have invested in proprietary platforms to deliver secure and measurable outcomes:

This includes:

• Developing Oration by Convai, our very own proprietary, cloud-based conversational AI and interaction routing solution that uses AI, advanced speech recognition, and supervised learning to better understand customer intent and create a more efficient and effective interaction.
• Embedded AI-driven data enrichment into core workflows to enhance decision-making with accurate insights and recommendations and automate repetitive workflows to reduce errors and  increase efficiency. 
• Strengthened our partnerships through collaborative proof-of-concept/proof-of-value projects to bring cutting-edge AI solutions into production.
• Driven growth through unique services, Probe CX, Innovior, Convai, MicroSourcing, and Beepo
• Employed more than 19,500 employees across Australia, New Zealand, the Philippines, the United States, and India. 

Our focus on strategic verticals and our ability to leverage CX consulting and digital services have resulted in deeper engagement and expansion of service lines. And that has established us as an industry leader.

Frost Radar^TM for Economic Development recognises the two key elements of Growth and Innovation. Across 177 countries with a nominal GDP at and above $1 billion, it assesses desire and capacity to foster democratic governance, enhance quality of life of their citizens, and ensure sustained economic development.